Trends and Terms: Analysis of Brand Sentiments and Occuring Trends


  • Preis et al. showed that changes in user interactions could be a “early warning sign” that stock market also changes (with Google Trends).
  • Vosen & Schmidt showed that they can use Google Trends to forecast privSAate consumption.
  • Delia & Armstrong investigated sentiment of different sport promotion campaigns (hint to: New Challenges in Sponsorship Evaluation Actors, New Media, and the Context of Praxis)
  • Aguiar and Gopinath: “the cycle is the trend”
  • Scraping patent texts and project keywords of latest patents to discover trends (SAC(2009))
  • Technical note: “Term” equals 1-gram and “Phrase” equals {2,..6}-gram
  • Fuzzy time series to forecast stock market (link), interesting results!
  • Launch of with the first results for the research

Reviewed Material

  • System and methods for data analysis and trend prediction, US 20060184464 A1 (link)
  • Robert P. Schumaker and Hsinchun Chen. 2009. Textual analysis of stock market prediction using breaking financial news: The AZFin text system. ACM Trans. Inf. Syst. 27, 2, Article 12 (March 2009), 19 pages. DOI=
  • Edmister, R. (1972). An Empirical Test of Financial Ratio Analysis for Small Business Failure Prediction. Journal of Financial and Quantitative Analysis, 7(2), 1477-1493. doi:10.2307/2329929
  • Preis, Tobias and Moat, Helen Susannah and Stanley, H. Eugene, Quantifying Trading Behavior in Financial Markets Using Google Trends (April 25, 2013). Scientific Reports, Vol. 3, pp. 1684; DOI:10.1038/srep01684 (2013). Available at SSRN:
  • Vosen, S. and Schmidt, T. (2011), Forecasting private consumption: survey-based indicators vs. Google trends. J. Forecast., 30: 565–578. doi:10.1002/for.1213
  • Elizabeth B. Delia and Cole G. Armstrong, #Sponsoring the #FrenchOpen: An Examination of Social Media Buzz and Sentiment, Journal of Sport Management, 2015, 29, 184-199,
  • Meenaghan, T., McLoughlin, D., & McCormack, A. (2013). New challenges in sponsorship evaluation actors, new media, and the content of praxis. Psychology and Marketing, 30, 444-460. doi:10.1002/mar.20618
  • Mark Aguiar and Gita Gopinath, “Emerging Market Business Cycles: The Cycle Is the Trend,” Journal of Political Economy 115, no. 1 (February 2007): 69-102.
  • Kim, Youngho et al. “Automatic discovery of technology trends from patent text.” SAC(2009).
  • Tahseen Ahmed Jilani, Syed Muhammad Aqil Burney, A refined fuzzy time series model for stock market forecasting, In Physica A: Statistical Mechanics and its Applications, Volume 387, Issue 12, 2008, Pages 2857-2862, ISSN 0378-4371,